Skip to content

Publications & Publicity Materials


Episode 1 “Fitness Defence” Episode 1 (Chinese version only)  
Seven key points to note when
taking out insurance in Hong Kong
(Chinese version only)
“Fitness Defence” Episode 1
(Chinese version only)
 
     
“Fitness Defence” Episode 2 (Chinese version only) “Fitness Defence” Episode 3 (Chinese version only)  
“Fitness Defence” Episode 2
(Chinese version only)
“Fitness Defence” Episode 3
(Chinese version only)
 
     
“Fitness Defence” Episode 4 (Chinese version only) “Preparing Well for Retirement – QDAP Smart Navigator” Episode 1: Save Money and Reduce Taxes with a QDAP  
“Fitness Defence” Episode 4
(Chinese version only)
“Preparing Well for Retirement –
QDAP Smart Navigator”
Episode 1: Save Money and Reduce Taxes
with a QDAP
 
     
“Preparing Well for Retirement – QDAP Smart Navigator” Episode 2: Guide to Selecting a QDAP Video series on QDAP: Preparatory Class for Retirement (Chinese version only)  
“Preparing Well for Retirement –
QDAP Smart Navigator”
Episode 2: Guide to Selecting a QDAP
Video series on QDAP: Preparatory Class for Retirement (Chinese version only)  
     
Episode 3: Companionship Episode 1: Honesty  
"A True Love Story" Episode 1: Honesty "A True Love Story" Episode 2: Understanding  
     
Episode 3: Companionship Episode 4: Promise  
"A True Love Story" Episode 3: Companionship "A True Love Story" Episode 4: Promise  
     
Pay attention to the coverage (Chinese version only) Be aware of policy terms and conditions (Chinese version only)  
Promotional videos on YouTube channels
"Pay attention to the coverage"
(Chinese version only)
Promotional videos on YouTube channels
"Be aware of policy terms and conditions"
(Chinese version only)
 
     
Disclose your health history honestly (Chinese version only) Points to note when buying insurance (Chinese version only)  
Promotional videos on YouTube channels
"Disclose your health history honestly"
 (Chinese version only)
Promotional videos on YouTube channels
"Points to note when buying insurance"
 (Chinese version only)
 
     
QDAP Selection Made Easy "Brain Teasers" Episode 1: What Is an ILAS?  
QDAP Selection Made Easy "Brain Teasers"
Episode 1: What Is an ILAS?
 
     
"Brain Teasers" Episode 2: Is an ILAS Suitable for You? "Brain Teasers" Episode 3: The Sales Procedures of an ILAS  
"Brain Teasers"
Episode 2: Is an ILAS Suitable for You?
"Brain Teasers"
Episode 3: The Sales Procedures of an ILAS
 
     
Facebook video series on travel insurance (Chinese version only) Facebook video series on travel insurance (Chinese version only)  
Promotional videos of Travel KOLs
(Chinese version only)
Video Series on Travel Insurance
(Chinese version only)
 
     
Episode 1: The Gift-Giving Mystery Episode 2: The Unveiling of Relationship Blind Spots  
"The Insurance Casebook of Detective Lun"
Episode 1: The Gift-Giving Mystery
"The Insurance Casebook of Detective Lun"
Episode 2: The Unveiling of Relationship Blind Spots
 
     
Episode 3: The Strange Case of Premium Payments Episode 4: The Enigmas of Life Policy Replacement  
"The Insurance Casebook of Detective Lun"
Episode 3: The Strange Case of Premium Payments
"The Insurance Casebook of Detective Lun"
Episode 4: The Enigmas of Life Policy Replacement
 
     
Lifetime Risk Profiling  
"Once Upon a Time for Participating Policies" 
Episode 1: Change
"Once Upon a Time for Participating Policies"
Episode 2: The Trap
 
     
Cool Tips on Applying for Insurance through Digital Channels  
"Once Upon a Time for Participating Policies"
Episode 3: The Choice
Cool Tips on Applying for Insurance through Digital Channels  
     
Lifetime Risk Profiling  
Cool Tips on Virtual Onboarding via Video Conference Video on Lifetime Risk Profiling: Imagination (Chinese version only)  
     
Lifetime Risk Profiling I’m Brad Luck! Episode 1: The Bugs  
“ I'm Brad Luck!”
30-second abridged version
“ I'm Brad Luck!”
Episode 1: The Bugs
 
     
Episode 2: The Tragic Game Episode 3: Fighting Misfortune  
“ I'm Brad Luck!”
Episode 2: The Tragic Game
“ I'm Brad Luck!”
Episode 3: Fighting Misfortune
 
     
Episode 4: Game Master’s Counter-attack Episode 5: Never Too Late  
“ I'm Brad Luck!”
Episode 4: Game Master’s Counter-attack
“ I'm Brad Luck!”
Episode 5: Never Too Late
 
     
 
Statutory Regulatory Regime for
Insurance Intermediaries
Brand Video (Chinese version only)  
     
Small Levy, Big Protection Choose travel insurance with adequate coverage  
Small Levy, Big Protection Choose travel insurance with
adequate coverage
 
TV programme on medical and critical illness insurance (Chinese version only) IA Files (Chinese version only) Closing-window TV segments on critical illness insurance (Chinese version only)
TV programme on medical
and critical illness insurance
(Chinese version only)
IA Files
(Chinese version only)
Closing-window TV segments on
critical illness insurance
(Chinese version only)
     
Closing-window TV segments on travel insurance (Chinese version only) In-programmeTV segments on home insurance (Chinese version only) QDAP Walkthrough (Chinese version only)
Closing-window TV segments on
travel insurance
(Chinese version only)
In-programme segments on home insurance
(Chinese version only)
QDAP Walkthrough
(Chinese version only)
     
Educational video series on medical insurance (Chinese version only)    
Educational video series on medical insurance
(Chinese version only)
   
Complementing medical and critical illness insurance for more complete protection Consider your needs, affordability and coverage when purchasing medical and critical illness insurance Disclose your health history honestly. “Guaranteed renewal” does not mean that premiums will remain unchanged.
Complementing medical and
critical illness insurance for
more complete protection
(Chinese version only)
Consider your needs, affordability and coverage when purchasing medical and critical illness insurance
(Chinese version only)
Disclose your health history honestly. “Guaranteed renewal” does not mean that premiums will remain unchanged.
(Chinese version only)
     
Four tips for choosing a medical insurance plan that suits your needs What Happens After You Submit a Complaint? A quick guide to understand critical illness insurance
Four tips for choosing a medical insurance plan that suits your needs
(Chinese version only)
What Happens After You Submit a Complaint? A quick guide to understand
critical illness insurance
     
Chinese Mainland visitors buying Hong Kong insurance products
Chinese Mainland visitors buying Hong Kong insurance products
(Chinese version only)
An easy guide to learn about ILAS Understanding travel insurance
     
Comic series on home insurance (Chinese only) Understanding home insurance - 10 questions about home insurance Comic Series: The Insurance Casebook of Detective Lun - Smart Policyholders
Comic series on home insurance
(Chinese version only)
 
Understanding home insurance -
10 questions about
home insurance
Comic Series: The Insurance Casebook of Detective Lun -
Smart Policyholders

(Chinese version only)
     
Comic Series: The Insurance Casebook  of Detective Lun -Professional Intermediaries Comic Series: The secret of participating policy Understanding Life Insurance
Comic Series: The Insurance Casebook of Detective Lun -
Professional Intermediaries

(Chinese version only)
Comic Series: The secret of participating policy
(Chinese version only)
Understanding Life Insurance
     
Insurance Digital Onboarding - Smart Tips for Online Self-service Insurance Insurance Digital Onboarding - Points to Note for Virtual Onboarding via Video Conference Smart Tips for Virtual Onboarding via Video Conference
Insurance Digital
Onboarding - Smart Tips
for Online Self-service
Insurance
Insurance Digital
Onboarding - Points to
Note for Virtual
Onboarding via Video
Conference
Smart Tips for Virtual Onboarding via Video Conference
     
Hong Kong: Global Risk Management Centre and Regional Insurance Hub Understanding Medical Insurance - Tips on Applying for Insurance Understanding Medical Insurance - Tips on Making Claims
Hong Kong: Global Risk Management Centre and Regional Insurance Hub Understanding Medical Insurance -
Tips on Applying for Insurance
Understanding Medical Insurance -
Tips on Making Claims
     
Understanding the role of insurance intermediaries and policy holders' interests Statutory regulatory regime for insurance intermediaries Key things to know about saving for retirement
Understanding the Role of
Insurance Intermediaries and
Policy Holders' Interests
Statutory Regulatory Regime for Insurance Intermediaries Key Things to Know about Saving
for Retirement
     
Belt and Road Insurance Exchange Facilitation (BRIEF) Tips on purchasing annuity products Fact Sheet on Motor Insurance for Using the Hong Kong-Zhuhai-Macao Bridge
Belt and Road Insurance
Exchange Facilitation (BRIEF)
Tips on Purchasing Annuity Products Fact Sheet on Motor Insurance
for Using the Hong Kong-
Zhuhai-Macao Bridge
     
Tips on buying insurance Small Levy, Big Protection Know More About Taking Out Employees' Compensation Insurance
Tips on Buying Insurance Small Levy, Big Protection Know More about Taking Out Employees' Compensation Insurance
     
Life Insurance Policy Replacement – What You Need to Know Choose travel insurance with adequate coverage (Poster)  
Life Insurance Policy Replacement – What You Need to Know Choose Travel Insurance
with Adequate Coverage (Poster)
 

Print Advertorials

Advertorial on TV Series (Chinese version only) (Published on  Headline Daily on 17-10-2025) Advertorial on TV Series (Chinese version only) (Published on AM730 on 16-10-2025)  
Advertorial on TV Series (Chinese version only)
(Published on Headline Daily on 17-10-2025)
Advertorial on TV Series (Chinese version only)
(Published on AM730 on 16-10-2025)
 
     
Advertorial on TV Series (Chinese version only) (Published on  Headline Daily on 10-10-2025) Advertorial on TV Series (Chinese version only) (Published on AM730 on 9-10-2025)  
Advertorial on TV Series (Chinese version only)
(Published on Headline Daily on 10-10-2025)
Advertorial on TV Series (Chinese version only)
(Published on AM730 on 9-10-2025)
 
     
Advertorial on TV Series (Chinese version only) (Published on  Headline Daily on 3-10-2025) Advertorial on TV Series (Chinese version only) (Published on AM730 on 2-10-2025)  
Advertorial on TV Series (Chinese version only)
(Published on Headline Daily on 3-10-2025)
Advertorial on TV Series (Chinese version only)
(Published on AM730 on 2-10-2025)
 
     
Advertorial on QDAP (Chinese version only) (Published on Headline Daily on 10-1-2025) Advertorial on TV Series (Chinese version only) (Published on AM730 on 25-9-2025)  
Advertorial on TV Series (Chinese version only)
(Published on Headline Daily on 26-9-2025)
Advertorial on TV Series (Chinese version only)
(Published on AM730 on 25-9-2025)
 
     
Advertorial on QDAP (Chinese version only) (Published on Headline Daily on 10-1-2025) Advertorial on QDAP (Chinese version only) (Published on AM730 on 9-1-2025)  
Advertorial on QDAP (Chinese version only)
(Published on Headline Daily on 10-1-2025)
Advertorial on QDAP (Chinese version only)
(Published on AM730 on 9-1-2025)
 
     
Advertorial on critical illness insurance (Chinese version only) (Published on AM730 on 22-8-2024) Advertorial on critical illness insurance (Chinese version only) (Published on Headline Daily on 20-8-2024)  
Advertorial on critical illness insurance
(Chinese version only)
(Published on AM730 on 22-8-2024)
Advertorial on critical illness insurance
(Chinese version only)
(Published on Headline Daily on 20-8-2024)
 
     
Advertorial on Protection-linked Plan (PLP) (Chinese version only) (Published on iMoney on 16 -9-2023) Advertorial on Investment-linked Assurance Scheme (Chinese version only) (Published on iMoney on 9-9-2023)  
Advertorial on Protection-linked Plan (PLP) (Chinese version only)
(Published on iMoney on 16 -9-2023)
Advertorial on Investment-linked Assurance Scheme (Chinese version only)
(Published on iMoney on 9-9-2023)
 
     
Advertorial on travel insurance (Chinese version only)(Published on SkyPost on 16-6-2023) Advertorial on travel insurance (Chinese version only)(Published on Headline Daily on 15-6-2023)  
Advertorial on travel insurance
(Chinese version only)
(Published on AM730 on 12-6-2023)
Advertorial on travel insurance
(Chinese version only)
(Published on Headline Daily on 15-6-2023)
 
     
Advertorial on travel insurance (Chinese version only)(Published on AM730 on 12-6-2023) Advertorial on conduct regulation (Chinese version only) (Published on AM730 on 30-9-2022)  
Advertorial on travel insurance
(Chinese version only)
(Published on SkyPost on 16-6-2023)
Advertorial on conduct regulation
(Chinese version only)
(Published on AM730 on 30-9-2022) 
 
     
Advertorial on participating policy (Chinese version only) (Published on AM730 on 22-3-2023) Advertorial on participating policy (Chinese version only) (Published on Ming Pao on 22-3-2023)  
Advertorial on participating policy
(Chinese version only)
(Published on AM730 on 22-3-2023)
Advertorial on participating policy
(Chinese version only)
(Published on Ming Pao on 22-3-2023)