Regulatory Reminders

December 2023
 

To provide guidance to registered intermediaries in making unsolicited calls for marketing activities (Telemarketing), the Mandatory Provident Fund Schemes Authority (“MPFA”) has issued the Guidance Note on Conducting Sales by Unsolicited Calls (“Guidance Note”), which has taken effect on 1 September 2023.

The Guidance Note aims at setting out the requirements and applicable measures relating to Telemarketing.  There are a total of 13 measures in the Guidance Note, each accompanied by detailed explanations to provide further guidance to registered intermediaries.  For instance, a principal intermediary is required to provide a designated telephone number for public’s enquiry and verification of the callers’ identities.  Furthermore, to facilitate the public in verifying the callers’ identities, the caller should, at the beginning of the call, accurately and sufficiently provide the following information to the called party:

1. Full name of the caller;
2. If the caller is a subsidiary intermediary, the MPF registration number of the caller;
3. Name of the principal intermediary that authorized the making of the call;
4. Purpose of the call; and
5. Designated telephone number of the principal intermediary for verifying the identity of the caller

The Guidance Note could be found on MPFA's website (https://www.mpfa.org.hk).